LANGUAGE MEANS OF THE REPRESENTATION OF THE IMAGE OF UKRAINE IN THE ENGLISH MEDIA: A TRANSLATION PERSPECTIVE

Abstract

The article focuses on the problem of revealing the axiological aspect of the language representation of the image of Ukraine in the English mass media and ways of its rendering in Ukrainian translation. The research aims to explore various translation transformations when rendering verbal means of axiological representation of the image of Ukraine in the English mass media. The starting point of the study is that evaluation is a component of the semantic structure of a word as a language unit which indicates a certain value of objects and phenomena from the point of view of compliance / non-compliance with the requirements, interests, tastes, and preferences of the speaker. A short analytical analysis shows that evaluation reflects the value scale of the communicator, and characterizes the object of evaluation, classifying and correlating it with stereotypes, norms, and rules. It has been worked out that different evaluative language units, which are means of axiological representation of the image of Ukraine, play a number of interrelated functions in the texts of English mass media: express the author’s attitude to the events or phenomena characteristic for Ukraine or reflect of the author’s intentions. Special attention is paid to the translational analysis that demonstrates the most commonly used methods of rendering verbal means of axiological representation of the image of Ukraine in the English mass media in Ukrainian translations. Among them are lexical and semantic translation transformations. It is proved that the most frequent are differentiation and modulation, which make it possible to clarify the meaning of the source text language units in the translation to convey the evaluation embedded in the source text in the most accurate and understandable for the reader way. Verbal means of axiological representation of the image of Ukraine in the English mass media are reproduced in Ukrainian translations using the lexical and grammatical translation transformations, the main one of which is total rearrangement which allows conveying complex or figurative evaluative units through the description and explanation of the situation.